Brands, actually, are a result of the strategy of marketing segmentation and product differentiation.
品牌，是市场细分和产品差异化战略的结果。
Among the analysis tools used in the marketing segmentation, the combination of cluster analysis and conjoint analysis will be the ideal method in multi dimensional marketing segmentation.
而在对市场细分的众多分析工具中，将聚类分析与联合分析相结合是一种理想的多维市场细分技术。
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
Improved segmentation can lead to significantly improved marketing effectiveness.
好的划分可以带来好的市场营销效果。
Among the success metrics identified are segmentation, personalization, list hygiene, and opt-in strategies, all best-in-class practices businesses must master to meet marketing goals.
研究确立的一些成功标准有细分、个性化、列表清洁(listhygiene)以及许可营销(opt - in)策略，企业必须掌握以上所有最佳实践以实现营销的目标。
The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).
划分的过程和确定目标（选择要针对的划分）及定位（为每个划分设计适当的市场营销组合）不同。
In the sixth chapter, from the current marketing demand, prospect the promising future of research and application about Video Image Segmentation and Visualization for Portable and Mobile Devices.
第六章立足于当今市场需求，展望了基于手持移动设备的视频图像分割与渲染研究和应用的广阔前景。
It gives the priority value of product a new calculation rules and presents a policyholder-oriented catalog segmentation model, makes it more suitable for marketing life insurance companies.
针对商品的优先权值提出一个新的计算规则，给出面向寿险客户的目录分割问题模型，适用于寿险企业的市场营销。
Selecting suitable segmentation variables plays an important role in accurate market segmentation and establishment of marketing tactics.
物流企业选择合适的细分变量对准确细分市场以及制定营销策略有着非常重要的作用。
Market segmentation will help financing product choose target market and settle marketing strategy, develop new market for financing product, and improve economic benefits of the bank better.
市场细分，不仅有利于理财产品选择目标市场和制定市场营销策略，还可以为理财产品发掘市场机会，开拓新市场，更能够有效地提高银行的经济效益。
The concept of market segmentation is proposed by the U. S. marketing researchers Wendell R. Smith in the 20th century 50s.
市场细分的概念是美国市场学家温德尔·史密斯（）于20世纪50年代中期提出来的。
In the basis of the comprehensive analysis of the marketing environment of edible oil, current oil market segmentation was carried on and the target market for new product was selected.
在全面分析食用油市场营销环境的基础上，对目前食用油市场进行市场细分，对新产品选择了目标市场。
The marketing strategy analysis includes the market segmentation, targeting and position as well as the market competition, relationship marketing and international marketing.
营销战略的分析包括国有商业银行的市场细分战略、目标市场战略、市场定位战略以及竞争战略、关系营销战略和营销国际化战略。
This thesis discussed this telecom operator 's ICT business environment and marketing strategy, by using market environment analysis theory, market segmentation theory and market planning theory.
本文主要应用了市场环境分析理论、市场细分理论和营销策划理论，对某省固网运营商的ICT业务的市场营销环境和策略进行了分析和研究。
Based on these, the objective marketing decision system is designed to aid the procedure of segmentation and objective market selection.
在此基础上，建立了自顶向下与自底向上相结合的目标市场营销决策系统。
The Market Segmentation Theory is widely used to instruct enterprises' marketing and sales activities. It is very helpful to increase enterprises' competence.
市场细分理论被广泛地运用于指导企业的市场营销活动，在加强企业市场竞争力方面起到了重要作用。
Research on consumer behavior often can not be separated from market segmentation, many people think that the market segmentation is now marketing the strategic areas of core concepts.
研究消费者行为通常离不开市场细分，很多人认为市场细分是如今营销领域的战略性核心概念。
The main functions of analytical CRM consist of customer retain, cross marketing, market segmentation, and risk evaluation.
分析型CRM的主要功能有客户保持，交叉营销，市场划分和风险评估。
Then customer segmentation has become the bases for setting up marketing strategy, branding recommendation system as well as new set lunch developer of mobile communication enterprise.
因此，客户细分已经成为移动通信企业市场营销策略制定、品牌推荐系统、新套餐研发的基础。
This paper embarks from the marketing theory, by analyzing the exterior and internal market environment of Yongjia Telecom, proposes the market segmentation and position of Yongjia Telecom.
本论文从市场营销的理论出发，通过分析永嘉电信分公司的外部环境与内部环境，提出永嘉电信农村通信市场的市场细分与定位。
This article first marketing theory, such as market segmentation and target theory, competition in the market theory, portfolio theory, such as marketing review.
本文首先对市场营销的相关理论，如市场细分与目标化理论、市场竞争理论、市场营销组合理论等进行回顾。
Fierce marking competition and regional characteristics of alcoholic consumption would make market segmentation the main trend of marketing in spirits market.
激烈的市场竞争和酒类消费的区域性，使市场细分成为白酒营销的主要趋势。
The third chapter analyses the attributes of the elderly audience with the STP marketing theory to determine the orientation and segmentation of the market of aged TV channels.
第三章结合STP营销理论对老年电视市场进行分析与定位，分析老年人口收视特征，确定老年电视的细分市场定位；
On the base of the market segmentation theories, this paper analyzes the present situation of credit card market segmentation and the marketing strategies.
本文在介绍市场细分理论的基础上，分析了信用卡市场细分现状和营销策略。
This paper summarized all relevant theory, concepts and features of the market segmentation, which is the base of the personalized marketing;
本文归纳了作为个性化营销基础的市场细分的相关概念及特点；
This paper summarized all relevant theory, concepts and features of the market segmentation, which is the base of the personalized marketing;
本文归纳了作为个性化营销基础的市场细分的相关概念及特点；
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