Marketing: Marketing theory, sales management.
市场学：市场学理论、营销管理。
This paper studies marketing theory as the theoretical basis.
本文以市场营销理论作为研究的理论基础。
The findings offer some interesting implications for both marketing theory and practice.
这一发现的证实对营销理论和实践都具有重要意义。
Especially the marketing concepts still use the traditional transaction marketing theory.
尤其是营销观念，基本上还沿用传统的交易营销理论。
There are two orientations for marketing theory: customer orientation and competitor orientation.
市场营销观念有两个导向：消费者导向和竞争者导向。
This article makes efforts to apply entrepreneurial marketing theory to the entrepreneurial activity.
本文致力于把创业营销理论应用于高新技术企业创业中。
This paper is an application of marketing theory in the solution of the securites information suppliers.
本篇论文是市场营销策略理论在证券信息服务提供商方面的一个应用。
In this paper, network marketing theory into marketing management among Chinese non-ferrous metals enterprises.
本论文将网络营销理论引入到我国有色金属企业营销管理当中。
It has been very difficult for the traditional marketing theory to adapt to the changing marketing environment.
传统的营销理论已经很难适应迅速变化着的营销环境。
The first chapter introduces the classical service marketing theory and the seven factors of service marketing.
第一章，论述服务营销的概念及特点，说明服务营销组合的七要素。
This article mainly studied about data base marketing theory, and the marketing mode applying in sedan marketing.
本文主要是对数据库营销理论、营销模式在轿车市场中的应用加以研究。
METHODS:This study was conducted based on marketing theory using literature retrieval and contrast analysis method.
方法：以市场营销学理论为基础，采用文献检索和对比分析法。
New century calls for new marketing. New marketing needs not only marketing theory, but also new marketing talents.
新世纪呼唤新营销，新营销既需要营销新理论，更需要新型营销人才。
The first chapter introduced the background of question proposed, carries on the summary of modern marketing theory.
本文第一章介绍了问题提出的背景，对市场营销理论进行了综述；
Traditional marketing theory is based on supplier sovereignty, naturally which cannot really focus on consumer demand.
传统的市场营销理论以供给方主权为基础，而不是真正集中于消费者的需求。
In our view, marketing engineering is an important instrument for bridging the gap between marketing theory and practice.
我们认为，市场营销工程是为弥合市场营销理论与实践的差距的重要手段。
The effective marketing theory relates the modern enterprise theory, human capital theory and marketing effective theory.
有效市场理论主要与现代企业理论、人力资本理论、市场有效性理论有关。
But at present some enterprises don't have a good grasp of marketing theory and lack of marketing and management experience.
但目前企业对营销理论不能很好的掌握，缺乏营销管理的经验。
On the basis of marketing theory to probe into the products marketing characteristic of commercial bank as service enterprise.
在市场营销理论基础上，探究商业银行这一服务性企业的产品营销特点。
The main purpose of this paper is to provider a clear understanding about changes of marketing theory and practice on Internet.
本文的目的是揭示因为互联网的出现而引发的营销理论和实践的变化。
On the study of consumer information searching behavior in the search for marketing theory of sports is not enough, even untouched.
在体育营销理论研究中，有关消费者信息搜寻行为的研究不够，甚至未涉及到。
This paper will use bank marketing theory and practical analysis and study how to improve Zheshang bank marketing management system.
本文将运用银行市场营销理论，结合实际情况分析和研究如何完善浙商银行上海分行市场营销管理体系。
It is becoming increasingly important how to apply modern marketing theory in agricultural products and be more competitive in the market.
如何融现代营销理论于农产品销售，提升农产品市场竞争力显得日益重要。
Using the theory of consuming behavior, I take the example of Boutique shop of 'Juese' cloths to discuss the practical use of marketing theory.
本文以绝色服装专卖店的经营为背景，结合消费行为理论，探讨卖场营销理论在实践中的应用。
With the marketing theory "regarding customer as the center" deepened in the hearts of the people, customer equity management develops quickly.
随着“以顾客为中心”的营销理念的深入人心，顾客资产管理悄然兴起。
The marketing practices of some well-known enterprises also have proved that utilizing the new marketing theory brings them rich and generous rewards.
一些知名企业的营销实践也证明，运用新的营销理论会给企业带来丰厚的回报。
The traditional marketing theory thinks, the travel destination image is a kind of product, and the enterprise is a subject of the marketing behavior.
传统营销理论认为，旅游目的地形象是一种产品，企业是营销行为的主体。
The supermarket must use the marketing theory and the scientific method, to coach the management, from this to get more profits and attract the consumer.
超市企业只有利用市场营销理论指导其经营与管理，才能更好地利用市场机会获取利润，用正确的市场定位获得消费者的青睐。
The development of the market condition and technology promote the transformation of marketing theory from Transactional Paradigm to Relationship Paradigm.
市场的成熟和技术的进步推动着营销从交易范式转变为关系范式。
The development of the market condition and technology promote the transformation of marketing theory from Transactional Paradigm to Relationship Paradigm.
市场的成熟和技术的进步推动着营销从交易范式转变为关系范式。
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