The influence factors of the perceived risk, the composing of the consumer perceived risk and the reducing risk behavior are analyzed after theory analyzing.
接着在理论研究基础上把感知利得与感知风险一并纳入研究框架，从感知风险构面、感知风险影响因素及减少风险行为三个方面进行研究。
The influence factors of the perceived risk, the composing of the consumer perceived risk and the reducing risk behavior are analyzed after theory analyzing.
接着在理论研究基础上把感知利得与感知风险一并纳入研究框架，从感知风险构面、感知风险影响因素及减少风险行为三个方面进行研究。
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