Let's face it: when adopting agile, most product managers are overwhelmed by the added product owner role.
咱们来看看：采用敏捷时，大多数产品经理会对新加的产品负责人角色不知所措。
A less common scenario (but just as impacting) is the product manager who does not embrace the product owner role.
一个不太常见的情形(但影响相同)是产品经理不接受产品负责人的角色。
No doubt: Applying the Product Owner role can be difficult, but its proper application is a must to apply Scrum successfully.
毫无疑问：要发挥产品负责人角色的作用非常困难，但是适当的应用是成功Scrum的必要因素。
Agile calls for new product management skills and traditional staffing models do not typically accommodate the new product owner role.
敏捷需要新的产品管理技巧，传统的人员编制模型一般无法适应新的产品负责人角色。
As Toyota's example shows, the Product Owner role can become a competitive advantage if a company is willing to make the necessary changes.
丰田的例子说明，如果企业愿意作出必要的改变，产品负责人能够增强企业的竞争优势。
We need to explain to those in customer and product owner role that it's important to write user stories that they don't intend to release.
我们应该对客户和产品所有人(product owner)解释说，将那些他们不打算发布的需求写到用户故事(user story)中也是重要的。
Empower whoever takes on the product owner role to be available to your team, and expect them to validate stories as soon as they are completed.
授权承担产品负责人角色的人能够接触到团队，一旦完成故事，要求他们去验证故事。
How can you avoid the pitfalls sketched above and succeed in implementing the Product Owner role? There are three things that I have found to be crucial?
如何能够避免上述陷阱，并成功发挥产品负责人的作用？
I frequently see companies underestimate the importance of the Product Owner role. As a consequence, the Product Owner is not granted enough authority.
我常常遇到这样一些公司，他们低估产品负责人的重要性，因此而使得产品负责人得不到足够的授权。
The product owner role is time-consuming: at sprint planning, the product owner presents to development the stories to work on in the next couple of weeks.
产品负责人的角色很耗时间：在sprint计划上，产品负责人给开发团队介绍接下来几周要着手的故事。
The most common scenario is that the product manager fully embraces her new product owner role, learns to write good stories and gets to know her development team.
最常见的情形是，产品经理完全接受她新的产品负责人角色，学习编写好的故事，并去了解她的开发团队。
When setting up your own project, you must make sure that you are either administrator for the project Area or a member who is in either the scrum master or product owner role.
在您创建自己的项目时，您必须确定，要么您是ProjectArea的管理员，要么您是scrum管理员或者产品所有者角色的成员之一。
Many product managers transitioning into the product owner role find it challenging not to write down all requirements and not to detail them straightaway-even if they could.
很多正在过渡到产品负责人的产品经理发现，不写下所有的需求，不去定义细节是很有挑战性的——即使他们本可以这么做。
Everybody on the team takes on some of the product Owner role meeting with stakeholders, end-users etc, but Adrian will maintain the product backlog and make final decisions etc.
团队分别承担产品负责人的工作，如跟各方有关人事、用户等会议，但Adrian会维护产品Backlog，以及作出最后决定。
For example, an individual takes on both product owner and product manager role for one set of features, while another individual takes on both roles for another set of features.
例如，某个人同时为某个功能集担当产品负责人和产品经理的角色，而另一个人为其它功能集同时担当两个角色。
Considering how much time the role of product owner takes, however, it is relatively rare to find a product owner that would have the capacity to take on development work as well.
考虑到产品负责人角色所占用的时间，其实很少有产品负责人有时间从事开发工作。
In very few cases can one person be both a product owner (tactical inwardly-focused role) and a product manager (strategic outwardly-focused role).
在极少数情况下，一个人既可以是产品负责人(策略上对内的角色)，又是产品经理(策略上对外的角色)。
Toyota calls its Product Owner the "Chief engineer" since the individual filling the role is a highly regarded senior engineer.
丰田公司的产品负责人被称作“首席工程师”，只有为人称道的资深工程师才能担任这个职位。
Toyota calls its Product Owner the "Chief engineer" since the individual filling the role is a highly regarded senior engineer.
丰田公司的产品负责人被称作“首席工程师”，只有为人称道的资深工程师才能担任这个职位。
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