The company is offering the DVD below cost to lure you into the store, where it hopes to sell you a washing machine at a profit.
这家公司靠提供低于成本价的DVD诱惑你进去，在你进去之后他们可以卖给你一台洗衣机，这将有利可图。
But this is a rocky route to success, particularly at a time when there are firms prepared to sell (temporarily) at well below cost just to establish turnover.
但是想要通过这样取得成功实属不易，特别是当公司想要通过低于成本价出售商品（暂时性的）来提高存货周转率时，这种策略就更加不当。
China raised petrol prices by 10% last November, but oil refiners are still being forced to sell fuel below its international cost, which has caused shortages at petrol stations.
中国在11月把汽油价格上涨了10%，但炼油商仍不得不以低于国际成本的价格进行销售，这造成加油站的供应紧缺。
Hamied promised to sell the drugs at a third of their usual prices, which typically cost tens of thousands of dollars for a course of treatment.
如果购买正常价格的药物，一般一个疗程都要花去好几万美元。
Scientists at Fujitsu Laboratories are planning to commercially sell products incorporating the new wireless charging system as early as 2012 but did not disclose how much they would cost.
富士通公司实验室的研究人员计划最早于2012年让采用这种系统的产品上市，但他们未透露这些产品的售价。
Third, one nation can sell some items at a lower cost than other countries and will also buy what it needs from those countries that have comparative advantage in the desired items.
第三，一个国家能够比别的国家以较低成本销售某些产品，而且还从对有关产品具有比较优势的国家购买所需产品。
Article 11 An operator shall not sell its or his goods at a price that is below the cost for the purpose of excluding its or his competitors.
第十一条经营者不得以排挤竞争对手为目的，以低于成本的价格销售商品。
The businesses sell the recycled bikes at low cost and provide repair services.
这一商业活动以低价售卖这种再循环利用的自行车，并提供修理服务。
On top of all that, Tesla TSLA -4.71% is hard at work designing the model 3 car, a lower cost vehicle that it hopes will be able to sell in higher volumes than its previous models.
此外，特斯拉还在加紧设计Model3汽车。这款汽车成本更低，公司希望它的销量能够超过之前的型号。
Microsoft could be selling the Blu-ray set up at a loss which means that Sony would have to or should we say forced to sell their PS3 at a lower cost to compete or do something else to win it all.
微软能亏本的销售蓝光设备，也就是说索尼就不得不，或者我们应该可以说是被迫的要用一个更低的成本去销售他们的PS3，去和微软竞争； 又或者做些其他什么的去赢得最终胜利。
Some shirts cost dozens of yuan, but they sell more than RMB1,000 by retailers in malls, said Chen Liping, professor in marketing at the Capital University of Economics and Business.
首都经贸大学营销学教授陈立平说：”一些衬衫成本就是几十块钱，经常是零售价格人民币上千块钱。
Some shirts cost dozens of yuan, but they sell more than RMB1,000 by retailers in malls, said Chen Liping, professor in marketing at the Capital University of Economics and Business.
首都经贸大学营销学教授陈立平说：”一些衬衫成本就是几十块钱，经常是零售价格人民币上千块钱。
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