The normal case of social software is still failure; most of these experiments don't pan out.
常规的社会软件仍然无法实现，大多数这样的实验都以失败告终。
Default options in social software have consequences for human behavior and social interaction.
社交软件的默认设置对于人们的行为和社交互动产生影响。
Imagine you're developing social software. You spend hundreds or thousands of hours on the task.
想像一下你正在开发一款社交软件，你已经为此付出了成百上千个小时了。
The agent wants to make meaningful queries across social software applications based on his role.
该代理人希望基于自己的角色在不同的社会软件应用程序之间进行有意义的查询。
And don't go thinking you can win by having more features: social software doesn't work like that.
也不要去想你能通过加更多的功能来获胜，社会化软件不是那么回事。
Even if Gen Y was significantly better at using social software, it wouldn't matter at this point.
就算Y一代更擅长使用社交软件，现在这一点也不重要了。
Social software suites and other microblogging services are likewise starting their downward trend.
其它社交网站和微博客同样也面临下滑趋势。
This approach works well if the tag set remains consistent across different social software applications.
如果标记集跨不同的社会软件应用程序保持一致，则此方法工作得很好。
Another interesting consideration is that social software will have a big role to play in future ar apps.
另一个设想是，社交软件将在AR应用程序中大展拳脚。
They also included groups or departments who approached it with a clear business need for social software.
它们还在其中包括了一些对社交软件有明确业务需求的团队或部门。
While doing research for a recent workshop, I came across a useful list of seven social software elements.
在为最近的一个研讨会做研究准备的时候，我无意中发现了一个有用的社会性软件(social soft ware)的元素清单，它包括七个元素。
Torkington suggests that social software should consider ways to make these serendipitious recommendations.
托金顿提议，社交网络系统应该考虑向用户推荐一些令用户感到意外的东西。
A strange consequence of all this is that much of the most successful social software was invented by accident.
这些事实造成了一个奇怪的结果，那就是很多非常成功的社会化软件都是无意之间发明的。
To achieve a successful social software rollout, a clear adoption strategy and compelling use cases are critical.
为了实现成功的社交软件推广，清晰的战略和富有吸引力的用例是至关重要的。
Similarly with social software, identifying business goals lets you chart a clear path to what you want to achieve.
社交软件的使用同样如此，确立企业目标能让您制订清晰的实现途径。
In this article, we've Shared the journey of customers who have taken the first steps into enterprise social software.
在本文中，我们了解了一名客户初涉企业社交软件的历程。
Lotus Connections is social software for business that helps you connect with the people and information that you need.
LotusConnections是一款面向企业的社交软件，可以帮助您连接到所需的人员和信息。
If you were going to build a piece of social software to support large and long-lived groups, what would you design for?
如果你要写一个社会软件，以支持一个大型的，历史悠久的组织，你会怎样设计？
The Home page feature is based on widgets and allows you to extend the Lotus Connections social software platform easily.
这个Homepage特性基于小部件，并允许您轻松地扩展LotusConnections社交软件平台。
That theory might work for baseball fields in Hollywood movies, but it probably won't work for enterprise social software.
这一理论可能适用于好莱坞影片中的棒球运动，但它对于企业社交软件可能并不适用。
Today, IBM sells social software like IBM Connections, which lets workers collaborate by sharing files and forming groups.
今天，IBM也销售诸如ibmConnections之类的社交软件。IBM Connections使工作人员可以通过文件共享和建立群组等方式实现协作。
Furthermore, you have some hints on how to overcome common objections to enterprise social software and how to promote adoption.
此外，您也了解了如何克服企业社交软件中的常见缺点，以及如何促进采用。
This process also provides you with before and after snapshots to demonstrate the effects of social software in your organization.
此流程还为您提供了前后快照，以演示社交软件在您组织中的效果。
For the workshop, I borrowed an idea from Peter Morville \ \ \ 's user experience honeycomb and created a social software honeycomb.
为了这个研讨会，我借用了PeterMorville的“用户体验蜂巢模型”的思路，制作了一个社会性软件的蜂巢模型。
Other customers have Knowledge Centers or advocates that partner with interested business areas getting started with social software.
其他一些客户建立了知识中心，或者鼓励对业务领域感兴趣的合作伙伴开始使用社交软件。
Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.
通过信息技术和企业的共同努力，社交软件和协作平台可获得不一般的成功。
Using social software for development of traditional BPM applications will certainly help improve those applications, and is important.
使用社交软件为传统BPM应用做开发无疑将会对这些应用很有帮助，并且很重要。
Shirky's Law states that the social software most likely to succeed has "a brutally simple mental model... that's Shared by all users".
Shirky定律是说，最有可能成功的社交软件都有一个被所有用户都认同的，极其简单的心理模型(mental model)。
It's no accident that many of the people who've been most successful at building social software have strong interests outside computing.
很多成功搭建社交网站的人对计算机之外的领域有着很大的兴趣，这并非偶然。
In 2009, collaborative decision making will emerge as a new product category that combines social software with bi Platform capabilities.
2009年内，协同决策将作为新的产品类别而显现，此类产品在商业智能平台功能上融合了社会性软件。
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