This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.
从分析中国当代消费者行为出发，在华东地区进行问卷调研，采用结构方程模型评估奥运赞助营销的效果。
This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.
从分析中国当代消费者行为出发，在华东地区进行问卷调研，采用结构方程模型评估奥运赞助营销的效果。
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