This article in the management view to study about the brand extension strategy which is divided into five parts.
本文从管理学的角度剖析品牌延伸的策略，共分为五部分。
If the brand extension is wrong, the price of brand property will decrease and the management advantage will be destroyed.
错误的品牌延伸会使品牌资产的价值下降或者贬值，对企业已有的经营优势会产生一种战略性的损坏。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
在实证分析中，首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
In the brand extension and later use, can also will be a very good marking line pattern applied to the restaurant on the style and decoration.
在品牌延展方面及后期利用上，也可以很好的将标识的线描图案运用到餐厅风格及装修上。
In view of the brands individual character, the article point out that the brand extension is an integrated process that need to be analyzed overall.
本文认为从品牌个性完整一致的角度来看，品牌延伸是一个整体行为，需要全局性的分析与把握。
The liquor industry has entered the brand competition time; there are both successes and failure in the brand combination and the brand extension strategy.
白酒行业已进入品牌竞争时代，目前各白酒企业在品牌组合战略和品牌延伸战略实践中成败皆有。
This article compares the similarity of the animal colony scale model and the brand extension to build the brand extension scale model and discuss the proper scale of the brand extension.
通过对动物社群敌友指数模型与品牌延伸的相似处的对比，借以建立品牌延伸规模模型，讨论品牌延伸的适当规模问题。
"Doing so, the master of not only purchasing clothing Maxim restaurant, but also wine was on the brand extension to the production of a number," Pierre Cardin · "wine, the result failed."
正是这样，这位服装大师不仅购买了马克西姆餐厅，还曾经把品牌延伸到酒业上生产了一批“皮尔·卡丹”葡萄酒，结果失败了。
Virgin America sees online communities as a “natural extension of our brand, ” says Abby Lunardini, director of corporate communications and leader of the airline’s social media effort.
美国维珍航空公司（Virgin America）视在线社区为“自然的品牌扩张”，维珍企业沟通部经理AbbyLunardini说道，他同时是维珍航空社会媒体的管理负责人。
When a company introduces an additional item with a new flavor, form, color, or package size in a given product category and under the same brand name, it is called a line extension.
当公司介绍一个另外的项目以新味道，形式，颜色，或包裹大小在一个指定的产品类别和以同样名牌，这称线性延伸。
Brand extension means the new business field an enterprise enters or new product the enterprise presents on the basis of the current brand.
而品牌延伸是指企业借助现有的品牌进入新的业务领域或推出新产品。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
Fashion brand extension, as a great concern from the fashion industry, is one of the most efficient ways to make full use of brand assets and prolong the life cycle of brand, especially strong brand.
服装品牌延伸是充分利用品牌资产、延长品牌特别是强势品牌生命周期的有效方法，受到国内外服装界的广泛重视。
Also, on brand management, we should take precautions from the brand positioning, brand spread and brand communication, brand improve, brand extension, brand protection perspective.
还要从品牌定位、品牌传播、品牌沟通、品牌改进、品牌延伸和品牌保护等角度进行品牌管理。
The interaction between extension direction and brand type significantly affects brand equity as well.
“品牌延伸方向”与“品牌类型”之间的交互效应对品牌资产也有极显著的影响。
To expand production scale and increase market share, a lot of enterprises become more and more enthusiastic about the strategy of brand extension.
许多企业为了进一步扩大生产规模，增加市场份额，越来越热衷于采用品牌延伸策略。
The operation of school brand includes school brand creation, school brand maintenance and school brand extension.
学校品牌的经营包括学校品牌培育、学校品牌维护和学校品牌扩张。
Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.
品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。
Therefore, this paper will study the factors which affect the luxury brand extension from consumer's point.
因此，本文将从消费者角度研究影响奢侈品品牌延伸的因素。
How the brand trust influences the brand attitude, perceived fit and extension evaluation was studied through analyzing 278 effective samples.
通过对278个有效样本的分析，重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
Brand extension can on one hand reduce the sales promotion fee, unify the image of an enterprise, and improve the popularity and economic benefit of an enterprise within a short time.
品牌延伸可以节省促销费用，统一企业形象，有利于迅速提高企业知名度与经济效益，但也存在使企业失败的巨大陷阱。
Signs of the image to the local design and extension of the blue and gold colors mainly to convey noble, comfortable, elegant brand temperament.
标志以地方名形象来进行设计和延伸，色调以蓝色和金色为主，传达高贵，舒适，幽雅的品牌气质。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
The appraisal of brand extension has been carried through by the way of qualitative analysis before, which makes it difficult to eliminate the influence of contrived factors.
以往对品牌延伸效果的评价大多采用定性分析，主观性强，难以消除人为因素的影响。
Third, there is an interaction among brand association types, extension distances and involvement. The three independent variables exert their influences on brand extension effect together.
第三，品牌联想类型、延伸距离以及产品涉入度之间存在交互作用，共同对品牌延伸效果发生作用。
Third, there is an interaction among brand association types, extension distances and involvement. The three independent variables exert their influences on brand extension effect together.
第三，品牌联想类型、延伸距离以及产品涉入度之间存在交互作用，共同对品牌延伸效果发生作用。
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