The legacy of this can still be seen in the traditional four P's of the marketing mix.
遗留下来的这仍然可以看到在传统的4个P的的营销组合。
Making small changes in the marketing mix is typically considered to be a tactical change.
市场营销组合的小变化统称被认为是战术转变。
Social marketing also adds a few more "p's." At the end is an example of the marketing mix.
社会营销又增加了一些“P”，本文结尾是一个营销策略组合的实例。
Re-evaluate the importance of each key customer segment and feeder market in the marketing mix.
重新评估各个主要客户市场的重要性和客源市场的混合。
The research how sports marketing in the marketing mix to influence brand equity is the main focus of this paper.
有关于营销组合中的体育营销如何影响品牌资产的研究是本文的主要研究重点。
These four elements are often referred to as the marketing mix, [3] which a marketer can use to craft a marketing plan.
这四个要素通常被称为市场人员用来制定市场营销计划的市场营销组合。
Direct approach is used to measure the effect of the brand knowledge on consumer response to elements of the marketing mix.
同时也可以直接了解到消费者对于公司制定品牌的营销组合的影响程度。
The article analysis the contents of the three stages carefully in order to promote the further research of the Marketing Mix.
对这三个阶段的主要内容进行全面、细致的介绍和评析，以促进市场营销组合理论的进一步研究。
It is the marketing mix which actually contains the controllable variables which can be changed to provide the appropriate response.
这是营销组合，实际上包含的可控变量可以将其更改为提供适当的反应。
Advertising, face to face marketing, promotions, public relations and promotional activities of the feature set, is called the marketing mix.
广告、当面推销、促销、公关及宣传活动的特色组合，就称为推销组合。
Finally, according to the marketing mix theory, the paper gives a solution on marketing mix tactics for TCL developing TV market in Western Europe.
最后，根据营销组合理论针对TCL欧洲的市场问题提出了解决策略，也即，TCL开拓西欧市场的营销组合策略。
One version of the marketing mix originated in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe.
市场营销组合的一个版本起源于1948年。James Culliton说市场营销决策应该是一个像食谱一样的东西的结果。
The marketing mix will enlarge the marketing share of sales of refrigerators in Zhejiang province and improve marketing environment of Hangzhou Branch.
这些策略的实施将为杭州分公司扩大松下冰箱在浙江省的市场份额和改善其营销环境起到积极的作用。
The Marketing mix is generally accepted as the use and specification of the "four p's" describing the strategic position of a product in the marketplace.
市场营销组合通常指用四个P来描述产品在市场上的战略位置。
While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.
尽管传统媒体仍然是高端时尚公司的重要广告工具，大众媒体也需要成为营销组合的一部分。
Realizing that employing social media in the marketing mix is a long-term commitment to change, the best way to start is to pick manageable, measurable goals.
在营销组合中运用社会化媒体是一项长期的投入，而最佳的起点是选择一个简单可控的目标。
Personal selling: when personal selling is an important element in the marketing mix (in industrial markets, for example), the role of advertising is diminished.
个人推销：当个人推销成为营销组合的一个重要因素的时候(比如载工业市场)，广告的地位就减弱了。
Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter.
传统的营销组合是基于产品，价格，促销，地点营销策略的有效组合而完成柜台式产品购买。互联网的出现，正改变着我们销售产品以及提供各种服务的方式。
After discussing the content of 4i mix and its application, the thesis analyzes the marketing mix of information commodity in network environment with case study.
在对4i组合的内容以及应用进行详细介绍后，结合案例分析网络环境下信息商品的营销策略。
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
As for the marketing mix, we'll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar.
至于说营销组合，我们要用像巧克力一样的深褐色字母的金箔纸来包装它，仿照巧克力，并且定价比我们的巧克力脆皮冰淇淋贵20%。
Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
60年代早期也在哈佛商学院的E. JeromeMcCarthy教授提出市场营销组合包括四个要素：产品、价格、地点和促销。
Managing the marketing mix to maximise differentiated value. The brand value perception (utility) is an econometric measure of the relative strength of the brand in its category.
通过管理营销组合来放大差异化的价值。品牌价值感知度是品牌在各自类目中相对力量的经济衡量指标。
No matter how sophisticated and well-thought out the other components of the marketing mix are, the company's fortunes will rise or fall on the effectiveness of its distribution policy.
无论多么复杂和深思熟虑的营销组合的其他部分，该公司的命运将上升或下降其分配政策的有效性。
An effective marketing program blends all of the marketing mix elements into a coordinated program designed to achieve the company's marketing objectives by delivering value to consumers.
一个行之有效的营销策划融合了所有的营销组合元素和一个旨在通过向客户传递公司价值理念来实现公司市场营销目标的协调项目。
Advertising is bewildering because, among other reasons, its effects typically play out over time, may be nonlinear, and can interact with other elements in the marketing mix in creating sales.
广告是令人困惑的因为，在其他的理由之中，它的效果在时间期间典型地在外玩，可能是非线性，和用其他的元素在行销混合物中在创造售卖方面能互相影响。
As part of our marketing mix, we'll label the product as a premium item with above-average quality.
作为我们营销组合的一部分，我们要使这一产品成为高品质的象征。
As part of our marketing mix, we'll label the product as a premium item with above-average quality.
作为我们营销组合的一部分，我们要使这一产品成为高品质的象征。
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