消费者可能将企业社会责任支出视为企业产品质量高的“信号”。
Consumers may take CSR spending as a "signal" that a company's products are of high quality.
首先，消费者可能将企业社会责任支出视为企业产品质量高的“信号”。
First, consumers may take CSR spending as a "signal" that a company's products are of high quality.
新的研究表明，至少企业因腐败而被起诉的时候，企业社会责任或许能为企业创造经济价值。
New research suggests that CSR may create monetary value for companies—at least when they are prosecuted for corruption.
研究者们承认他们的研究没有解决的问题是：针对企业社会责任各大企业到底该支出多少费用。
Researchers admit that their study does not answer the question of how much businesses ought to spend on CSR.
研究发现，在被起诉的公司中，那些拥有最全面的企业社会责任计划的公司往往会得到更宽松的处罚。
The study found that, among prosecuted firms, those with the most comprehensive CSR programmes tended to get more lenient penalties.
以前关于企业社会责任的研究在区分这些影响时遇到了困难，因为消费者可能会同时受到这三种影响。
Previous studies on CSR have had trouble differentiating these effects because consumers can be affected by all three.
根据咨询公司EPG 的评估，美英两国最大型的公司每年在企业社会责任层面上投入共计超过150亿美元。
The largest firms in America and Britain together spend more that 15 billion a year on CSR, according to an estimate by EPG, a consulting firm.
企业社会责任的内涵是什么?。
企业是否应该加强企业社会责任(CSR)引起了人们的激烈辩论。
The issue of whether businesses should promote corporate social responsibility (CSR) is hotly debated.
在此基础上，明确了企业社会责任对应的健康传播层次。
On this foundation, explicit social responsibility of enterprise to should of health communication layer.
直到现在，商界的企业社会责任主要是围绕着风险减缓和自我管理。
Until recently, corporate social responsibility among businesses has revolved around risk mitigation and self-regulation.
这是一家美国公司在中国为弘扬企业社会责任做出贡献的极好例子。
It is a great example of how U.S. companies are contributing to the development of corporate social responsibility here in China.
人们很容易做出这样的预测：经济衰退将中止有关企业社会责任的讨论。
It was an easy prediction to make: that the recession would end talk of corporate social responsibility.
就某种意义而言，“持续能力”可以对过去粗放的“企业社会责任”进行全新的包装。
In part it was a new way of packaging the clumsy old "corporate social responsibility" (CSR).
我们认为具有竞争优势的企业善举是公益营销与企业社会责任项目的一个融合。
We think it is a hybrid between cause marketing and Corporate Social Responsibility Programs. Let's unpack these two definitions.
有思想的企业社会责任的支持者也承认企业不可能从事同自身利益有冲突的活动。
Thoughtful advocates of CSR also concede that companies are unlikely to do things that are against their self-interest.
这些都导向了一个问题：在企业所创立的基金会和企业社会责任部门的区别是什么？
All of this begs the question: what is the difference between the corporate foundations and the CSR department of the founding corporations?
我们还期望在品牌、企业公民和企业社会责任方面成为金融服务行业的全球领先者。
We also aspire to be a global leader in the financial-services industry—with a strong brand name and a solid record for corporate citizenship and social responsibility.
但是，如果做得好，企业社会责任能够激励员工，加强品牌形象，同时也有益于社会。
But done well, CSR can motivate employees and strengthen brands, while also providing benefits to society.
大众传播媒介在企业如何制定企业社会责任政策及展现自己好的公司形象方面发挥了重要的作用。
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens.
如上所述，许多企业基金会被视为企业的企业社会责任部门并承担企业社会责任事务和活动。
As discussed above, many corporate foundations are viewed as the CSR departments of their founding corporations and carry out the CSR tasks and related activities for the corporations.
最近，波特开始撰写有关公共卫生服务和企业社会责任的著作，并将其竞争理论拓展到社会视角。
More recently, Porter has started to write about health care and corporate social responsibility, applying his thinking about competition to social issues.
在这个框架中，企业组织是通过与社会建立契约而获得合法性的，企业社会责任由一系列的契约所规定。
In this framework, the enterprise organization gets validity through the social contract with society, and the enterprise social obligation is stipulated by a series of social contract.
迈克尔·波特、马克·克雷默《战略与社会：竞争优势与企业社会责任的研究》，哈佛商业评论，2006年12月。
Porter, M.E. and Kramer, M.R., "Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility", Harvard Business Review, December 2006.
在获得真相这一方面，问一个企业关于绿色和企业社会责任(CSR)的问题就像问一个中年人为什么要买跑车。
When it comes to getting at the truth, subjects like green and corporate social responsibility (CSR) rank right up there with asking a middle-aged man why he bought the sports car.
在获得真相这一方面，问一个企业关于绿色和企业社会责任(CSR)的问题就像问一个中年人为什么要买跑车。
When it comes to getting at the truth, subjects like green and corporate social responsibility (CSR) rank right up there with asking a middle-aged man why he bought the sports car.
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