地方品牌：全球本土化，虚拟和物理身份，建造的，想象的和经验的。
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced.
“全球本土化”是“全球化”与“本土化”的结合，是跨国公司的惯用方式。
Glocalization is a combination of "globalization" and "localization" and is the traditional approach adopted by multinationals.
在李银珩看来，全球化包含三个阶段：全球化、本土化以及“全球本土化”。
Lee believes there are three phases of globalization: globalization, localization, and "glocalization".
一名员工表示，“在公司既能感受到小型本土化团队的亲密感，也能拥有全球性大企业的资源和战略方法。”
"The company has the intimate feel of a small, local team combined with the resources and strategic approach of a global business," says an employee.
全球化与本土化的冲突。
文明冲突实质上是全球化和本土化的矛盾的激烈反应。
The clash of civilizations is in fact the reaction to the conflict of globalization and localization.
一个智囊团——英国皇家联合服务研究院的查理·爱德华说，曾经的帮派都是按照他们的领地划分，具有本土化特点，而现在的犯罪则更加全球化。
Whereas gangs were once extremely local—defined by their territory—crime is now much more globalised, says Charlie Edwards of the Royal United Services Institute, a think-tank.
作为跨国公司全球战略的有机成分，本土化经营战略是跨国公司应对一体化经营中的国别和地区障碍的有效策略。
As an organic part of global strategy, business localization has been used by multinationals as an effective measure to national and regional obstacles.
并具体分析了全球战略与本土化战略二者的矛盾、经济性与风险以及企业如何在二者均衡中进行一体化经营。
It also analyzes the contradiction between the global strategy and localization strategy, return and risks and how the enterprises weigh the two to undertake integrated operation.
实践证明，电视传播的全球覆盖与落地是以在海外市场中的本土化传播为基础的。
It is proved by practice that the global overcast and take-over of television broadcast is based on its localization in oversea markets.
在全球化语境下，现代中国大众文化的理论探讨对于当代中国大众文化建设，尤其是对于中国大众文化本土化研究无疑具有重要的意义。
Under the circumstance of globalization, we look forward that the study on modern mass cultrue of china will contribute to the establishment and development contemporary mass cultrue of china.
人们需要深入揭示及回答这样一些问题：全球化与本土化为何及如何关联互动？
The following questions are to be considered and answered: why and how globalization and localization would be correlated and interacted with one another?
我们身处全球化与本土化并存的时代，两者同时影响着我们的生活。
We are in the age of globalization which is also opposed by localization and both of which have affected our lives.
“全球化思考，本土化执行”是全球营销的基本战略原则。
The essential strategic principle of global market-sale is to think globally and enforce naturally.
英语的全球化伴随着英语在世界各地的本土化。
English globalization brings about English localization all over the world.
全球品牌在新奇市场广告运作的智慧。怎样做到真正全球化，真正本土化！
Some words of wisdom on advertising global brands in new and unique markets. How to make the truly global, truly local!
本文以跨国公司国际广告传播的“全球化思考本土化执行”策略为研究对象，共分为五章。
This paper takes the strategy of "globally thought and locally carried out" as the object of study, and altogether divides into five chapters.
第三章和第四章是本文的核心，对国际广告传播的“全球化思考本土化执行”策略进行了重点分析和探讨。
The third chapter and the forth chapter are the key of the article, witch mainly analyzes and discusses the strategy of "globally thought and locally carried out".
在社会学史上，本土化、西方化、国际化和全球化是四种既相互区别又彼此关联的变迁趋势。
In the shift of sociology, indigenization, westernization, internationalization and globalization are respectively different as well as mutually connected.
英语的全球化引起了英语广泛的本土化。
English internationalization has caused extensive English nativization.
对世界文化现状及趋势的描述，存在着文化全球化、本土化两种鲜明对立的认识；
There existed distinctly two opposite opinions that were the globalization and indigenization when we described the status quo and the tendency of the world culture;
“全球化”和“本土化”都不是我们的时代独有的，而是彼此互补的某种程度的影响。
'Globalization' and 'localization' are not exclusive to each other, but rather complementary to some extent.
同时，研究的结果也表明，对网络广告而言，完全的本土化或完全的全球化战略都不适用。
However, the mixed results of the study suggest that neither a perfectly standardzed nor a specialized approach yet exists in Internet advertising.
不同于其它媒体，网络具有信息性，全球性，高科技性等特点，网络广告应当标准化还是本土化是越来越多的网络广告人所关心的问题。
Should Internet advertising be standardized or specialized is an even more confusing question. Little research has been done due to short history and lack of theoretical background.
不同于其它媒体，网络具有信息性，全球性，高科技性等特点，网络广告应当标准化还是本土化是越来越多的网络广告人所关心的问题。
Should Internet advertising be standardized or specialized is an even more confusing question. Little research has been done due to short history and lack of theoretical background.
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