本文从消费者态度方面对品牌资产评估进行实证研究。
This study explores the common factors of consumer-based brand equity empirically.
新方法充分体现了品牌资产评估中的消费者要素,弥补了现行评估方法的不足。
The new method has fully manifested the consumer essential factor of brand evaluation, has made up the present evaluation method insufficiency.
新方法充分体现了品牌资产评估中的消费者要素,弥补了现行评估方法的不足。
The new method has fully manifested the consumer essential factor of brand evaluation, has made up the present evaluation method insufficiency.
应用推荐