在截至2007年8月的一年里，瑞典家具连锁店宜家在全球范围内售出了100多万套厨房陈设。
In the year to August 2007, IKEA, a Swedish furniture chain, sold over one million kitchens worldwide.
她说：“宜家专注于家居业务。
与这种软件公司相对的是麦当劳和宜家。
宜家家居——世界上最大的家居厂，也是瑞典的。
Sweden is also the home of IKEA - the worlds largest furniture store.
就像是一次头脑风暴会议或者宜家家具组装会议。
It feels something like a brainstorming meeting or an IKEA furniture assembly session.
它的母公司是国际宜家控股集团，注册在卢森堡。
Its parent company is Inter IKEA Holding, registered in Luxembourg.
还有这些粗线宜家牌枕头，让窗子的几何感更好了。
The boldly striped Ikea pillows pick up on the geometry of the windows.
自从三年前，退休的人们开始光临上海徐汇区的宜家。
Retirees began coming to the IKEA in Shanghai's Xuhui district about three years ago.
现在，宜家公司与孤身人们仍然处于紧张的休战阶段。
如果你退休了，单身并在上海寻找真爱，可以试试宜家。
If you're retired, single and looking for love in Shanghai, try IKEA.
或者你认为宜家的这个小发明会否做到一个钉子都不用？
Or do you think that the Ikea gizmos might arrive with one screw missing? Have your say below?
节俭的德国人是宜家最好的顾客，占了15%的销售额。
Thrifty Germans are IKEA's best customers, accounting for 15% of sales.
宜家很擅长通过迷宫一样的店铺设计来引导顾客。
Ikea is an old hand at herding customers through a labyrinthine store layout.
经常打斗以及正常将会伤害上海市民的形象以及宜家的形象。
Frequent fights and arguments do serious harm to the image both of Shanghai residents and IKEA.
虽然这个宜家木桌符合我的预算，但是我并不是特别喜欢它。
Although the Ikea table suited my budget, it didn't say much about me.
最近，宜家在它有着12家门店的俄罗斯遇到了问题。
More recently, IKEA has had problems in Russia, where it has 12 stores.
节俭的德国人是宜家最好的顾客，占了15%的销售额。
Thrifty Germans are IKEA’s best customers, accounting for 15% of sales.
宜家旁边就是迪卡浓，而且许多瑞士酒店也有很多的羽毛球俱乐部。
There is Decathlon out near the Ikea, and the many shops below the Sweetland Hotel that the badminton clubs frequent.
但是如此的努力减少公司税负的做法使得宜家公司的社会形象受损。
Yet such diligent efforts to reduce the firm's tax burden sit uncomfortably with IKEA's socially conscious image.
宜家商标和概念由国际宜家系统，另一家私人荷兰公司所有。
The IKEA trademark and concept is owned by Inter IKEA Systems, another private Dutch company.
尽管也有一些例外，大多数名字都是根据宜家特定的命名系统来命名的。
Although there are some notable exceptions, most product names are based on a special naming system developed by IKEA.
A：企业首先应该明白的是对宜家字体的改变已经是企业品牌的改变。
A: One thing the company has to understand is that the four letters in IKEA are the brand.
两人都拒绝给出她们的全名因为她们不希望她们的家庭知道她们去宜家。
Both women refuse to give their full names because they don't want their families to know they visit IKEA.
声明后的几天，得意洋洋的迈克尔-欧胜，宜家家居的老板，冲向了印度。
A few days after the announcement, an elated Mikael Ohlsson, IKEA's boss, rushed to India.
如果你曾经逛过宜家家具商场，你会知道他们总是大量的使用灯具和照明。
If you've ever browsed through an Ikea store you'll know that they always make generous use of lamps and lights.
举个尖锐的例子，宜家成功战略的关键就是供应易运输的且尚未组装的家具。
The key to IKEA's successful strategy, to take a pointed example, lies in its provision of unassembled furniture that is easily transported.
举个尖锐的例子，宜家成功战略的关键就是供应易运输的且尚未组装的家具。
The key to IKEA's successful strategy, to take a pointed example, lies in its provision of unassembled furniture that is easily transported.
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