基于此,将平衡计分卡应用于市场营销组合策略中的作法便随之应运而生。
Based on this, the method of using the balance Scorecard in the marketing combination strategy then arises at the historic moment along with it.
同时针对目标市场的现实需求和潜在需求,提出了攀钢的市场、产品、价格等市场营销组合策略。
Meanwhile, the paper suggests the marketing-mix strategies which contain market, products, price, and so on, to meet the demands of present and latent target markets.
然而无论是各种教材抑或营销专著,我们都难以找到有关市场营销组合策略到底应该如何系统组合的路径。
However, we find it hard how to systemically combine the path about strategy of marketing combination, whether they are various marketing books or professionals.
第二章到第五章运用市场营销组合策略分别对湖南旅游产品开发、定价、渠道、促销等四个面从理论到对策进行了详细论述。
The later chapters discuss in great detail the products pricing, place and promoting of the Human tourism from theory to tactics.
第四章运用市场营销组合理论分析了万路运业的服务营销组合策略。
Chapter four analyses the tactics of service marketing of Wanlu by means of marketing mix theory.
第四部分是本文的重点,结合公司自身情况、营销环境及市场现状,提出市场营销策略组合。
The fourth part, a key one, relates the present state of the corporation to the marketing environment and the market reality, to put forward marketing strategies.
第四部分是本文的重点,结合公司自身情况、营销环境及市场现状,提出市场营销策略组合。
The fourth part, a key one, relates the present state of the corporation to the marketing environment and the market reality, to put forward marketing strategies.
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