本文从区域整合的视角分析了旅游目的地营销系统的功能特征。
This article analyzes the function characteristics of tourist destination marketing system from the angle of regional integration.
妥善处理各利益相关者之间的利益博弈关系是旅游目的地营销取得良好效果的关键。
How to balance the benefit between different stakeholders of destination is a key to get good result of tourism destination marketing.
旅游安全事件对旅游业会产生重大的影响,它直接关系到旅游目的地营销策略的实施。
Safety events have big influence on tourism, which may affect the implementation of the destination marketing strategy directly.
镇江市是我国旅游温点城市之一,在全球经济一体化的条件下,其旅游目的地营销与国际接轨势在必行。
Its necessary for Zhenjiang to bring the tourism destination marketing in line with international practice under the condition of economic globalization.
红色旅游目的地营销应该综合运用品牌营销、网络营销、软营销、组合营销和协作营销等多种营销方法。
Such marketing modes can be adopted in marketing red tourism destinations: brand marketing, Internet marketing, soft marketing, cooperation marketing, etc.
并描述中国大陆独有的社交媒体环境,然后识别和评估各种海外旅游目的地营销组织的社会媒体行销策略。
It describes China's unique Social media landscape and then identifies and evaluates a variety of Social media marketing strategies that have been adopted by overseas DMOs.
文章从旅游目的地营销系统的起源开始,分析了它的实现条件,并从多个角度分析了它对传统营销模式的竞争优势。
Articles from the destination marketing system origin, the realization of its conditions, and from the point of view of a number of its traditional marketing model of competitive advantage.
因此,对旅游目的地营销的研究就变得非常重要,而对国内旅游目的地营销的重要影响因素进行系统的研究是一个急需解决的重要课题。
Next, after reading lots of researching documents and interviewing with experts, we identified 14 important influential factors of domestic tourism destination marketing from three aspects.
以这一理论为指导,对旅游目的地网络营销中涉及到的利益相关者进行了较为详细的分析。
Under the guidelines of stakeholder theory, the paper analyzes in comparatively detail the stakeholders involved in tourism destination's network marketing.
旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局,并逐渐形成多样化的专业细分市场。
Destination marketing is getting more and more competitive throughout the world, while there are emerging diversified special tourist markets.
相应地,旅游目的地形象营销理论基础从市场营销理论、经济学理论拓展到公共管理理论和传播学理论。
Accordingly, the destination image marketing theoretical foundation of the travel is expanded from the marketing theory, economics theory to the public management theory and dissemination theory.
第六章结合青岛市旅游网络营销的实际情况对旅游目的地网络营销系统进行了详细研究。
The sixth chapter makes a detailed study of the system according to the actual situation of tourism network marketing in Qingdao.
掌握城市居民对旅游目的地偏好的差异,利于旅游目的地的营销。
Grasping the differences of urban residents travel destination preference can benefit the travel destination marketing.
目的是创造更多的目的地和在印度市场的旅游产品的知名度,土耳其旅游将推出各种营销活动,今年。
With an aim to create more awareness about the destination and its tourism products in the Indian market, Turkish tourism will launch various marketing campaigns this year.
目的是创造更多的目的地和在印度市场的旅游产品的知名度,土耳其旅游将推出各种营销活动,今年。
With an aim to create more awareness about the destination and its tourism products in the Indian market, Turkish tourism will launch various marketing campaigns this year.
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