了解提高质量得分和修改最高每次点击费用的详情。
Learn to improve your Quality Score and edit your maximum CPC.
继向后的箭头显示，你可以提高转换率或降低平均每次点击费用。
Following the arrows backwards shows that you can either improve the conversion rate or reduce the average CPC.
当人们每次点击其中的一条广告的时候，广告投放者就要支付一定数额的费用给谷歌，因为谷歌给他们的网站带来了新的访客。
Every time someone clicks one of these ads, the advertiser pays Google an amount of money in exchange for getting a new visitor to their website.
当人们每次点击其中的一条广告的时候，广告投放者就要支付一定数额的费用给谷歌，因为谷歌给他们的网站带来了新的访客。
Every time someone clicks one of these ads, the advertiser pays Google an amount of money in exchange for getting a new visitor to their website.
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