探讨了一种定量的物流市场细分方法,将行业需求特征和客户具体需求特征作为市场细分的依据,运用模糊聚类法细分市场。
The paper presents a measurable method for logistics segmentation. According to demand features of different industries and different clients, it applies fuzzy cluster analysis to segment market.
物流企业选择合适的细分变量对准确细分市场以及制定营销策略有着非常重要的作用。
Selecting suitable segmentation variables plays an important role in accurate market segmentation and establishment of marketing tactics.
作为客户知识的重要组成部分之一,物流客户综合价值对物流企业全面掌握客户给企业带来的价值,判断客户关系的发展趋势以及进行客户市场细分都有积极的意义。
As one important part of customer knowledge, the customer general value is benefit to grasp the trend of customer relation, to perform the customer segmentation in logistics enterprise.
作为客户知识的重要组成部分之一,物流客户综合价值对物流企业全面掌握客户给企业带来的价值,判断客户关系的发展趋势以及进行客户市场细分都有积极的意义。
As one important part of customer knowledge, the customer general value is benefit to grasp the trend of customer relation, to perform the customer segmentation in logistics enterprise.
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