越来越多的公司开始关注企业社会责任。
More and more corporations are taking an interest in corporate social responsibility.
消费者可能将企业社会责任支出视为企业产品质量高的“信号”。
Consumers may take CSR spending as a "signal" that a company's products are of high quality.
首先，消费者可能将企业社会责任支出视为企业产品质量高的“信号”。
First, consumers may take CSR spending as a "signal" that a company's products are of high quality.
新的研究表明，至少企业因腐败而被起诉的时候，企业社会责任或许能为企业创造经济价值。
New research suggests that CSR may create monetary value for companies—at least when they are prosecuted for corruption.
研究者们承认他们的研究没有解决的问题是：针对企业社会责任各大企业到底该支出多少费用。
Researchers admit that their study does not answer the question of how much businesses ought to spend on CSR.
研究发现，在被起诉的公司中，那些拥有最全面的企业社会责任计划的公司往往会得到更宽松的处罚。
The study found that, among prosecuted firms, those with the most comprehensive CSR programmes tended to get more lenient penalties.
以前关于企业社会责任的研究在区分这些影响时遇到了困难，因为消费者可能会同时受到这三种影响。
Previous studies on CSR have had trouble differentiating these effects because consumers can be affected by all three.
根据咨询公司EPG 的评估，美英两国最大型的公司每年在企业社会责任层面上投入共计超过150亿美元。
The largest firms in America and Britain together spend more that 15 billion a year on CSR, according to an estimate by EPG, a consulting firm.
公益营销与企业社会责任的融合。
A Hybrid of Cause Marketing and Corporate Social responsibility.
第四，规范引导，强化企业社会责任。
Fourth, standardize guidance and strengthen the social responsibility of enterprises.
企业社会责任已死，社会企业长存。
促进名牌合作承担企业社会责任。
在座的各位都很熟悉“企业社会责任”的概念。
All of you here are familiar with the Corporate Social Responsibility concept.
这就是各大公司坚守企业社会责任的关键所在。
This is the key to companies' stubborn adherence to corporate social responsibility.
是体现了企业社会责任，抑或只是赚钱的生意？
Is it corporate social responsibility or just good business?
社会各界对企业社会责任的争论体现在一下三方面。
The recent debate about corporate social responsibility (CSR) has focused on three main areas.
有些企业，甚至企业社会责任报告都由基金会来撰写。
For some corporations, even the CSR report is written by their foundation.
企业是否应该加强企业社会责任(CSR)引起了人们的激烈辩论。
The issue of whether businesses should promote corporate social responsibility (CSR) is hotly debated.
直到现在，商界的企业社会责任主要是围绕着风险减缓和自我管理。
Until recently, corporate social responsibility among businesses has revolved around risk mitigation and self-regulation.
这是一家美国公司在中国为弘扬企业社会责任做出贡献的极好例子。
It is a great example of how U.S. companies are contributing to the development of corporate social responsibility here in China.
人们很容易做出这样的预测：经济衰退将中止有关企业社会责任的讨论。
It was an easy prediction to make: that the recession would end talk of corporate social responsibility.
就某种意义而言，“持续能力”可以对过去粗放的“企业社会责任”进行全新的包装。
In part it was a new way of packaging the clumsy old "corporate social responsibility" (CSR).
我们认为具有竞争优势的企业善举是公益营销与企业社会责任项目的一个融合。
We think it is a hybrid between cause marketing and Corporate Social Responsibility Programs. Let's unpack these two definitions.
有思想的企业社会责任的支持者也承认企业不可能从事同自身利益有冲突的活动。
Thoughtful advocates of CSR also concede that companies are unlikely to do things that are against their self-interest.
有思想的企业社会责任的支持者也承认企业不可能从事同自身利益有冲突的活动。
Thoughtful advocates of CSR also concede that companies are unlikely to do things that are against their self-interest.
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