本文从医院的市场定位和品牌战略、客户关系管理等方面探讨如何打造专科医院的品牌竞争力。
This article explores special hospitals how to create and compete their own brand from hospital market condition, brand strategy and how to deal with the relationship between hospital and patient.
作者针对医院如何设计和实施客户关系管理(CRM)，提出了必须注意的三个环节。
In this paper, we focus on how to planning and implementing CRM system in hospital, and address this topic in three main sections.
作者针对医院如何设计和实施客户关系管理(CRM)，提出了必须注意的三个环节。
In this paper, we focus on how to planning and implementing CRM system in hospital, and address this topic in three main sections.
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