第6章分析了某专用车有限公司对实施大规模定制营销的经验和教训。
Chapter 6 is a case analysis, which shows the experience and lessons of a special vehicle co., LTD when it takes mass customized marketing strategy.
以济钢为案例，运用“五力模型”分析了大规模定制营销模式的优势及劣势。
This paper put Jinan Steel as a case, used the"five forces model"to analyze the advantages and disadvantages of a mass customization marketing model.
大规模定制营销对企业竞争能力的提高及社会资源的合理配置起着积极的推动作用。
It docs good to the improvement of enterprise's competition ability and reasonable allocation of social resources.
第1章分析了大规模定制营销的内涵、必要性、优缺点以及大规模定制营销的理论与实践现状。
The structure of this article is as follows:Chapter 1 gives a brief view of mass customized marketing and points out mass customized marketing is a vigorous type of marketing in the 21st century.
因此建立什么样的营销组织结构，以支持大规模定制战略的实施，这是本文要探讨的主要问题。
And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.
因此建立什么样的营销组织结构，以支持大规模定制战略的实施，这是本文要探讨的主要问题。
And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.
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