但目前学术界对定制营销在服装业实施的研究还很不完善。
While the study on implementing customization marketing in clothing industry made by academe is not perfect at present.
定制营销是满足顾客个性化需求而展开相应的一系列营销活动。
Custom marketing is a series marketing activities based on mass production to meet the customers'specific demands.
第6章分析了某专用车有限公司对实施大规模定制营销的经验和教训。
Chapter 6 is a case analysis, which shows the experience and lessons of a special vehicle co., LTD when it takes mass customized marketing strategy.
以济钢为案例，运用“五力模型”分析了大规模定制营销模式的优势及劣势。
This paper put Jinan Steel as a case, used the"five forces model"to analyze the advantages and disadvantages of a mass customization marketing model.
在模式部分，阐述了定制营销在服装业实施的各参与方及其任务、业务流程。
In mode segment, the paper expatiates participator and its task, operation flow and competition advantage.
大规模定制营销对企业竞争能力的提高及社会资源的合理配置起着积极的推动作用。
It docs good to the improvement of enterprise's competition ability and reasonable allocation of social resources.
这说明定制营销是具有可行性且有利可图的一种新型的、顺应时代需求的营销模式。
Customized marketing model of home textile was introduced and analyzed in this article, and the concept, trends and principles of its marketing scheme were also discussed.
第1章分析了大规模定制营销的内涵、必要性、优缺点以及大规模定制营销的理论与实践现状。
The structure of this article is as follows:Chapter 1 gives a brief view of mass customized marketing and points out mass customized marketing is a vigorous type of marketing in the 21st century.
除了宽泛的人口分布概况和市场区域的心理位置概况，市场人员也进行个性化营销、允许营销和大众定制营销。
Instead of generating broad demographic profile and psycho graphic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.[1]
然后，根据LC公司目前情况，提出了定制营销的策略，指明了组织、技术、资金等方面的保证措施。
After that, according the situation of LC, some tactics of custom marketing is put forward, and the guarantee action is pointed out from the organizational, technological, and financial aspects.
在单一存储中，可以使用诸如营销活动及促销、个性化或B2B合约之类的技术来为不同客户定制业务规则。
Within a single store, it is possible to customize business rules for different targeted customers using such techniques as marketing campaigns and promotions, personalization, or B2B contracts.
从我们的经验来看，企业管理的75%到90%的配置数据对于所有以营销为目的创建并维护的定制站点都是通用的。
In our experience, typically from 75 to 90 percent of all configuration data managed by the enterprise is common to all the customized sites that must be created and maintained for marketing reasons.
公司正根据单个客户定制他们的营销计划。
Companies are customizing marketing programs to individual accounts.
目前，市场上有适合所有情况的广告工具和营销工具，而且可以根据每一个别情况进行定制。
There are advertising and marketing tools available for all scenarios and can be tailor made for each individual situation.
商场营销部门希望针对具有相似特点的特定客户群开发新的定制产品。
Your Marketing Department wants to develop new offerings that are tailored to specific groups of customers with similar properties.
数据库和直邮营销可以使潜在消费者收到量身定制的信息。
Database and direct-mail marketing enables potential customers to receive tailored information.
酒店业者要根据酒店的知名度和目标客户分布情况，为酒店量身定制一套效果最好的营销渠道组合。
Create the channel mix that works best for your hotel, depending on your property profile and target guest demographics.
董事长李连柱表示，募资主要是扩大公司现有定制家具的产能，以及扩充公司现有的营销网络。
Chairman Li Lianzhu said the fund-raising is mainly to expand the company's existing custom furniture production capacity, as well as the expansion of the company's existing marketing network.
摩托罗拉的表现也较为突出，这归功于其对市场营销力度的不断加大以及与运营商的定制合作。
Motorola also performance exceptionally, benefiting from its increased effort in marketing and customization cooperation it holds with operators.
长泰拥有一批技术水平高的专业营销队伍，为不同客户提供高性价比的技术方案，提供“度身定制”的优质服务。
Chaint has a professional marketing team with excellent skills, so that we can provide technical proposals of competitive prices and customized services.
对涉及营销与出售定制或成批生产品的所有人而言，最关键的要求是要灵活。
For all those involved in marking and selling custom or batch goods, flexibility was a key requirement.
现代旅行社由于服务定制化、组织结构扁平化、市场营销环境变化等方面的原因，迫切需要高素质的导游人员。
Owing to the established rules in service, flat structure in organization, and environmental changes in marketing, there is an urgent demand for high-quality tour guides in modern travel agencies.
因此建立什么样的营销组织结构，以支持大规模定制战略的实施，这是本文要探讨的主要问题。
And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.
本文针对全球服务营销战略中的服务定制化问题展开研究。
This article discusses the service customization of the global service marketing strategy.
定制差异化营销是一种消费者需求导向型营销战略。
However, customization differentiated marketing is a customer-oriented marketing strategy.
这些零售商家就可以制定其应该为忠实客户提供哪些定制交易，或者发出微调的营销效应以响应公众趣味的改变。
The retailers might figure out that they should offer special deals to loyal customers, or launch finely tuned marketing efforts in response to changes in public sentiment.
面向中国最有影响力和最富足的人群，为广告客户提供度身定制的整合营销方案，传递客户品牌信息。
We offer tailor-made, integrated marketing solutions for customers who wish to reach the elite of the Chinese business community.
移动营销服务的便捷随身、价格低廉、针对性强、可定制性、即时性和主动性等优势得到了广泛的认同，也成为了商家和客户交流的一个平台。
The convenience, low cost, customizable, real-time of mobile marketing, has been widely recognized, and it also becomes a exchanging platform between merchants and customers.
移动营销服务的便捷随身、价格低廉、针对性强、可定制性、即时性和主动性等优势得到了广泛的认同，也成为了商家和客户交流的一个平台。
The convenience, low cost, customizable, real-time of mobile marketing, has been widely recognized, and it also becomes a exchanging platform between merchants and customers.
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