第一部分，房地产市场营销管理的理论阐释。
The first part is about the theory of marketing management for estate .
第四部分是新型房地产市场营销体系的总结和展望。
Part four is summarize and prospect of new type real estate marketing system.
主要论述了我国房地产市场营销管理存在的问题和成因。
The major of this part is to analysis the present problems and the causes .
房地产市场营销课程的教学内容有：房地产市场营销导论；
The teaching content of that course is as follows: the brief introduction of real estate marketing;
因此，房地产市场营销传播理所当然受到房地产开发商的高度重视。
Therefore, real estate companies, go without saying, have to attach much importance to the IMC of real estate.
由于中国房地产市场形成时间短，房地产市场营销理论研究工作还相对薄弱。
Because China's real estate market forms to be short, real estate marketing theoretical research is comparatively weak.
讲述房地产市场营销步骤，以及房地产市场营销过程中的有关具体工作内容。
Describing the marketing step of the real estate, and the relevant concrete working contents in the marketing course of real estate.
因此，认真研究我国房地产市场营销管理所存在的问题及对策，不仅很有必要，而且意义重大。
Therefore , it's not only necessary but also significant to think about the problem and find the method to solve these problems .
主要论述了房地产、房地产市场、房地产市场营销管理等相关概念和研究房地产市场营销管理的重要意义。
The major points out the market of estate, the marketing management and the importance of these theories for marketing management;
针对当前经济形式下房地产市场销售的低迷和房地产市场的同质化现象，分析了当前房地产市场营销中存在的问题。
Abstract: Aimed to the depressed state of real estate selling and growing trend toward homogenization in current economic condition, analyzes the current issue of real estate marketing.
本文将品牌运营与房地产市场营销有机的融合在一起，结合案例对房地产企业品牌营销和房地产项目品牌营销的实施过程进行了详细的论述。
By linking brand operation with real estate marketing, combining case analysis, this paper aims to discuss brand marketing of real estate enterprise and project.
市场营销管理在房地产企业中占有重要地位，营销体系构建已成为房地产发挥销售效益的努力方向。
As marketing management has important position to the real estate companies, the establishment of marketing system has already become the goal for the real estate companies to exploit sales results.
为柳泉广场乃至同类房地产行业市场营销提供参考和借鉴。
It also provides reference for Liuquan Plate project, even the same type of the real estate business market.
以市场营销学中的市场细分理论为依据，对现阶段房地产开发商的细分市场状况进行归纳总结。
Based on the market segmentation theory, this paper summarizes the present segmentation market condition of real estate developers.
市场营销被誉为房地产企业经营和运作的生命线。
Marketing is regarded essential to the operation of any real estate company.
第二章概括说明了市场营销理论的观念、营销管理及房地产营销的主要特点，论述了房地产营销与一般营销理论的关系。
In the foreword its treatise mainly emphases problems which lie in the development of the real estate and expatiate the definition and function of the ex-marketing.
另外补充一点，本人一直从事的是房地产方面工作，尤其擅长市场营销，所以想寻找类似的房产工作。
There is one more thing due to the past working experience is specialized in the real estate expecially the marketing sales. Consequently wanna seek the position in the relevant field.
第五部分，研究房地产业的具体市场营销策略，主要从选定目标市场及市场定位策略、品牌策略、价格策略、销售策略等方面进行论述。
Section 5: the study in detailed marketing strategies in real estate profession, mainly including targeted marketing strategies, brand strategies, pricing strategies and sales strategies.
当前，房地产市场已经步入了竞争激烈的时代，然而市场营销则就顺应了时代的呼唤被视为房地产企业经营和运作的生命线。
Present, the real estate market has marched into the competitive era, however marketing, we complied with times call was as real estate enterprise management and operation lifeline.
当前，房地产市场已经步入了竞争激烈的时代，然而市场营销则就顺应了时代的呼唤被视为房地产企业经营和运作的生命线。
Present, the real estate market has marched into the competitive era, however marketing, we complied with times call was as real estate enterprise management and operation lifeline.
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