利用该算法,通过预处理、数据约减等步骤从商场营销数据库中收集顾客属性数据,消去多余数据属性。
Using the algorithm, system can collect customers' attributes data and eliminate redundant data attributes from emporium marketing database by pretreatment, data reduction and other steps.
经过收集数据库营销更轻易直接与顾客停止交互式沟通,更轻易发生新的产物概念。
Pass the network database marketing more easily direct carry on with customer to hand over with each other the type communication, produce new product concept more easily.
建立企业营销信息系统的方式可以是二手资料收集、委托外部市场研究公司收集、整理企业内部管理档案、在与顾客交易时建立顾客数据库等。
But, secondary data, survey by an outside marketing research firm, mining of company's internal recording, and building customer's database in the trade process are widely used methods.
如对详细的销售数据库进行挖掘可判断顾客的消费模式,以此作为广告和市场营销活动的基础。
For example, detailed sales databases can be mined to determine customer buying patterns as a basis for advertising and marketing campaigns.
如对详细的销售数据库进行挖掘可判断顾客的消费模式,以此作为广告和市场营销活动的基础。
For example, detailed sales databases can be mined to determine customer buying patterns as a basis for advertising and marketing campaigns.
应用推荐