企业形象建设，是一项长期的文化建设工程。

Corporate image building is a long-term cultural project.

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它包含诸多因素，实施品牌工程，是企业形象建设的主体。

It contains a number of factors, the implementation of the brand project is the construction of the main corporate image.

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最后将理论和实践相结合，使其充分地互动，从国家层面认识企业形象建设的意义所在。

At last, the paper combines the theory and the practice and makes them interact well. It discusses the significance of enterprise image from the state level.

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