impulse buying tendency
2.1.2.2个人特质 Rook(1987)指出,个人特质中的冲动购买倾向(ImpulsiveBuyingTendency, IBT)是指不同消费者所具有不相同的个人特质所导致的冲动购买。
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冲动购买倾向
冲动性购买倾向 Impulse Buying Tendency
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他们在冲动下购买的东西也多倾向于一些“副产品”,比如说饼干,蛋糕以及其他一些不健康的食物。
Their impulsive purchases also tended to be "vice products," like cookies, cakes and other unhealthy foods.
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如果你是一个可能有冲动购买的倾向,不带卡左右你。
If you are one that might have impulse purchasing tendencies, don't carry CARDS around with you.
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