而营销中性体现营销的本质特征，克服了前者的种种弊端。

Marketing neutrality reflects the essential features of marketing, and overcomes above disadvantages.

youdao

第一部分：对整合营销渠道的概念进行界定，并分析其本质特征。

Part one: this part offers a definition of integrated marketing channel and analyses its essential feature.

youdao

关系营销为处理渠道成员关系提供了一种思路，关系营销的双向沟通、合作、双赢等本质特征为关系型营销渠道提供了指导思想。

Relationship marketing provides a way of handling the relation among channel members, especially its essence such as bilateral communication, cooperation and double wins.

youdao