Tactics - must include both advertising and sales promotion components.

推广手法—必须同时包括广告及促销成分。

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Toyota will also likely be forced to increase its spending on advertising and sales promotion.

丰田可能还被迫增加广告和促销方面的开支。

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Firms offering consumer convenience products promote them heavily with advertising and sales promotion.

销售便利消费品的公司在很大程度上依赖于广告和促销活动来推销产品。

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"MTV's VMA show provides the opportunity to connect with young consumers across multiple platforms, " says Stuart Pierce, Chevrolet's director of advertising and sales promotion.

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First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases.

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Unfortunately, these models are fundamentally flawed in being biased to favor corrosive price promotion over brand-building advertising and to favor advertising cost efficiency over sales-growth effectiveness.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs