The price positioning of Starbucks is "affordable luxury for most people". The target is for whitecollar level.

星巴克的价格定位是“多数人承担得起的奢侈品”，消费者定位是“白领阶层”。

youdao

Granted, no less powerful company can sustain affordable luxury office?

想当然，没实力的公司能撑得起那么豪华的办公室吗？

youdao

This is an innovative brand that provides high-quality, fashionable yet affordable luxury goods.

这是一个高品质、时尚而又物超所值的全新奢侈品品牌。

youdao

During tough times -- I mean we are in a recession right now -- this is like affordable luxury.

VOA: special.2010.04.12

The retailer also plans to open its affordable luxury brand store Banana Republic in the region.

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This uncovers a major advantage for the spirits sector: Alcohol is an affordable luxury.

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Fortunately it costs about the same as a better quality backyard propane grill and is an affordable luxury.

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