Apple could improve Apple TV with an app store within the next year or so — gaming could be big!

苹果可以在明年内通过应用商店来改进Apple TV——游戏可以做的更大，视频内容可以更多。

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They relate, according to Mueller, to the Mac Dashboard and to content recommendations provided by iTunes, the App Store and Apple TV.

穆勒表示，这些指控针对的是Mac Dashboard应用程序以及iTunes、App Store和苹果电视向用户推荐内容的方式。

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People are pretty sure it’s going to be an iOS-based Apple TV, that its name will be simply iTV, and that it will sooner or later have its own App Store.

人们很有把握地认为那将会是 iOS 系统的苹果电视（Apple TV），它的名字很简洁——iTV，而且它早晚会有自己的应用商店。

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There are all manner of business models that can work for TV content, and an actual Apple style App Store environment is the best way to test them all.

FORBES: Apple Predictions 2013: AppleTV, iTV And TV App Store

We spoke firsthand with Kessler following his interview, and he affirmed that there's no 30 percent revenue cut to worry about with Apple TV like there is for conventional apps on the App Store.

ENGADGET