However, to brand culture, subculture is an important carrier of communication.

而对于品牌文化来说，亚文化是一个重要的传播载体。

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The subculture is playing an ever important role in the process of communication of brand culture.

亚文化群体在品牌文化的传播过程中，扮演着越来越重要的角色。

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The implementation of the brand culture strategy should follow the principle of difference and system.

实施品牌文化策略应遵循差异性原则及系统性原则。

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McCann also notes that although females populate the wide range of middle management and frequently have been keepers of the brand culture, there are far too few in CMO and other C-suite roles, or in engineering and product design.

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Traditional sectors such as hotels with brands like Hilton, Sheraton and Marriott seem ready for next gen brand culture like you find in air travel where many long-time established players, for example, British Airways, Singapore Airlines, and American Airlines face rising next generation challenger brands such as Delta Airlines, Turkish Airlines and Emirates Airlines.

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Connecting your brand to culture can be a huge move.

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