品牌整合营销传播（brand integrated marketing communication）是指把品牌等与企业的所有接触点作为信息传达渠道，以直接影响消费者的购买行为为目标，是从消费者出发，运用所有手段进行有力的...
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A company must learn how to use an Integrated Marketing Communication to spread a relevant, coherent and consistent message about the brand and its products.
公司必须学会如何使用整合营销传播蔓延有关，连贯和一致的信息，品牌和产品。
Therefore, Brand communication should introduce the idea of Integrated Marketing Communication to promote its communication effect, which could help to create the ideal brand image.
因此，品牌传播应引入整合营销传播的理念，以此来提升品牌传播的效果，创造理想的品牌形象。
The introduction of Integrated Marketing communication optimized the system of Brand communication Under Integrated Marketing communication, Brand communication has its bright superiority.
整合营销传播思想的引入是对品牌传播理论的一次系统优化，整合营销传播下的品牌传播有其鲜明的优越性。
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