The model of brand preference and corporate brand values is proposed.

提出了品牌感知价值吸引力对品牌偏好的影响模型。

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Because of this, many firms will attempt to create brand preference for their product line.

正因为这个原因，许多公司试图为他们的产品创造品牌效应。

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So researchers got to wondering: how come people who enjoy the stuff often express brand preference?

因此科学家们感到困惑：为什么喜欢这种酒的人经常表现出特定的品牌偏好？

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Researchers are starting to decode the neural signature for brand preference.

FORBES: Magazine Article

Since scents are shown to evoke particular feelings like lavender does with relaxation emotions always are at play when it comes to establishing brand preference, Harrop says.

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In many ways, it's now easier than ever to find a world-class smartphone, but unless you've developed a strong brand preference, choosing one is likely more difficult than ever before.

ENGADGET: 's smartphone buyer's guide: summer 2012 edition