But there's some marketing things we don't do, we're not reaching out to the fan the way golf or a lot of other sports do, so we've got our work cut out for us -- but that doesn't mean it can't turnaround.
Butitcan deliver that smaller packet of data with a shorter turnaround time (two hours instead of as much as two weeks) and the entry cost is low enough that scientists who have shied away from DNA sequencing could buy their own PGM.