It won awards for Dove's quirky "Campaign for Real Beauty", which departed from convention by showing ordinary women in their underwear instead of slinky models.

多芬的广告“真实美丽大比拼”获得了大奖，这个广告抛弃了以往的定势，展示了普通的妇女而不是时髦模特的内衣装。

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Even Dove, which has been lauded for the positive messages of its Real Beauty campaign isn't exactly innocent.

即使多芬，因其真实美的正面广告词而受到赞美，也不是完全无辜的。

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By 2006, sales were flattening, and the Campaign For Real Beauty proved unsustainable for driving sales growth.

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The Campaign for Real Beauty was retired to the nice-to-have background, no longer a part of driving competitive tactics or growth.

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Unilever made a fortune with the Dove campaign and revived the brand, despite the fact that the Campaign for Real Beauty could not keep the momentum going.

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