But in a flash he is uncontrollably off, leaving his wife to find him passed out in a municipal parking place, a hospital or behind some chemist's shop in the middle of the night.
They are leasing their premises to big consumer brands such as Nike and Reebok, who will pay rents of more than 300, 000 rupees a month, far more than the profits that most successful families can make with a traditional small vegetable, grocery or chemist's shop.