The following is a "framework" or guide for social activism designed to cut through the confusion and indecision that so many socially conscious shoppers experience.

接下来要说的是一种结构或者说是一种导引，主要是为了克服许多清醒的顾客在社会行动中所经历过的而又不得不解决的困惑和优柔寡断。

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But sadly, an abundance of choice often leads to indecision, confusion and inaction.

但是，悲伤的是，这么多的选择经常带来优柔寡断，困惑，以及毫无生气。

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Similar to the confusion and indecision caused by the most baroque Chinese takeout menu, the constant emergence of new marketing technologies is a source of perplexity for brand marketers.

FORBES: The Editor-in-Chief: The New CMO