Using survey data in Guangzhou, we examine revealed consumer preference for premium Hawaiian grown product gift baskets with conjoint analysis method.
文章使用广州的调研数据,采用联合分析方法研究了消费者对于高价值、夏威夷生产的食品礼物篮的偏好。
The proposed method to cluster customers is to combine response-surface method, adaptive-conjoint analysis technology and system-clustering method according to the value of customers needs utility.
综合应用响应曲面法、适应性关联分析技术和系统聚类法,提出了根据客户需求效用值进行客户群聚类划分的新方法;
Among the analysis tools used in the marketing segmentation, the combination of cluster analysis and conjoint analysis will be the ideal method in multi dimensional marketing segmentation.
而在对市场细分的众多分析工具中,将聚类分析与联合分析相结合是一种理想的多维市场细分技术。
应用推荐