Firstly, the thesis makes a meticulous research on the OTC marketing environment as well as the consumer behavior model, which concerns the consumer's purchasing process and all the affect factors.

本文首先对OTC的市场环境进行了深入的分析，并对OTC市场的消费者行为模式进行了细致的研究，即详细分析了消费者的购买过程及影响消费者购买行为的各项因素。

youdao

The researchers then applied their model to consumer behavior on the web.

研究者在网上应用他们的消费行为模型。

youdao

This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.

从分析中国当代消费者行为出发，在华东地区进行问卷调研，采用结构方程模型评估奥运赞助营销的效果。

youdao