customer perceived service value 顾客感知服务价值
First of all, the subject definites the factors of customer perceived value and cost related to product and service, establishes the practical foundation.
本文的主体首先界定了经济型酒店产品和服务的顾客感知价值与感知成本因素的构成，奠定了理论的实践支持。
Service encounter, an important aspect in service management, is the key to improve customer perceived value and service quality so to achieve customer satisfaction.
服务接触是服务管理研究的一个重要方面，是提升顾客感知价值和服务质量，达到顾客满意的关键环节。
This paper investigated the contents and characteristics of service product, basing on the literary research of brand theory and customer perceived value.
本文基于对品牌理论和顾客感知价值理论的文献研究，探讨了服务产品的内容与特点。
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