com豆丁网 络几种数据挖掘算法,对该企业客户当 前价值(Customer Current Value,CCV)、客户潜在价值(Customer Potential Value, CPV)和客户忠诚度进行了深入挖掘,最后,根据挖掘结果成功将该企业的客户 分为八个类别,并对每类客户提出了相..
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客户价值又可以分为客户当前价值(Customer Current Value,CCV)和客户潜在价值(Customer Potential Value,CPV),其中客户当前价值是指假定客户目前购买行为模式保持不变,客户未来可能为企业增加的利润总和的现值;而客...
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The finding of customer value especially the customer potential value plays the role in acquiring new customers and keeping old customers.
客户价值特别是客户潜在价值的发现,在企业获取新客户、保持老客户等方面发挥着基础的作用。
After that, bring forward a three-dimension customer segmentation method based on customer current value (CCV), customer potential value (CPV) and customer stability (CS).
然后提出了基于客户当前价值(CCV)、客户潜在价值(CPV)与客户稳定性(CS)的科学合理的三维客户细分方法。
This article first gives the definition and categorization of customer value, discusses customer potential value, and constructs a multivariate profit model for predicting customer potential value.
从客户价值的定义和划分入手,详细讨论了客户的潜在价值,建立了一个预测客户潜在价值的多变量概率单位模型;
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