However, the satisfaction theory in the field of applied research CBA few, especially the customer value as a starting point to study almost in a blank.
然而，满意度理论在CBA领域的应用研究甚少，特别是将顾客价值作为切入点来研究几乎处于空白。
When planning and implementing shopping coupon promotion, the malls should optimize marketing program under the direction of Customer Delivered Value theory.
商场在策划和实施返券促销活动时，应当以顾客让渡价值理论为指导，对营销方案进行优化。
Then the paper analyzes the characteristic of real estate product and the feasibility of applying customer value theory in the real estate industry.
然后分析了房地产产品的特性以及顾客价值理论在房地产行业应用的可行性。
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