... marketing) 差异性营销 (differentiated marketing) 集中性营销 (concentrated marketing) 定制营销 ( customized marketing) 指企业为整个市场设计生产单一商品,实行单一的市场营销方案,来迎合绝大多数的顾客的策略。
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mass customized marketing 大量计制营销 ; 大规模定制营销
Customized marketing pattern 定制营销模式
Customized Marketing Decision 营销决策
customized marketing strategies 定制营销策略
Mass marketing gets customized 大量营销走向定制化
Finally, the promotion tactics of customized marketing are stated.
最后,阐述了定制营销的促销策略。
参考来源 - 互联网背景下的定制营销探析·2,447,543篇论文数据,部分数据来源于NoteExpress
Chapter 6 is a case analysis, which shows the experience and lessons of a special vehicle co., LTD when it takes mass customized marketing strategy.
第6章分析了某专用车有限公司对实施大规模定制营销的经验和教训。
Customized marketing model of home textile was introduced and analyzed in this article, and the concept, trends and principles of its marketing scheme were also discussed.
这说明定制营销是具有可行性且有利可图的一种新型的、顺应时代需求的营销模式。
The structure of this article is as follows:Chapter 1 gives a brief view of mass customized marketing and points out mass customized marketing is a vigorous type of marketing in the 21st century.
第1章分析了大规模定制营销的内涵、必要性、优缺点以及大规模定制营销的理论与实践现状。
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