文化对顾客资产三个方面的驱动要素，即价值驱动要素、品牌驱动要素和关系驱动要素都存在一定影响。

Culture also affects customer asset in three aspects, value driving factor, branch driving factor and relation driving factor.

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在回顾相关理论的基础上，提出了一种顾客价值定义，重点分析了顾客价值的主驱动要素和相应的亚驱动要素。

Based on the review of customer value theories, this paper defines the customer value and analyzes the main and sub driving factors of customer value.

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依此理论为基础，本文对能力要素驱动型价值网络的形成、特征和构建策略进行了深入地分析。

On the basis of this theory, this paper also analyzes the form, characteristics and constructing tactics of value network driven by core competence factors.

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