涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。

Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.

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论述人员推销过程，区分交易导向和关系导向的市场营销。

Understand the personal selling process, and how to distinguish between transaction-oriented marketing and relationship marketing.

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并通过实证分析，发现企业营销倾向在经历了产品导向、服务导向与关系导向的演变之后，需求导向的重要性不断提升。

In this article, we dwell on changing process of marketing tendency, which according to the evolution process, namely from product tendency, service tendency, relationship tendency to demand tendency.

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