关系营销 (Relationship Marketing)。所谓关系营销，是把营销活动看成是一个企业与消费者、供应商、分销商、竞争者、政府机构及其他公众发生互动作用的过程，其核心是建立和发展与这些公众的良好关系。
因此，研究关系营销理论在房地产市场的应用非常有意义。
Therefore, it is very applicable to study the application of relationship marketing in real estate market.
特别对房地产界而言，关系营销理论更是一个陌生理论，更谈不上应用。
Since 1980's, relationship marketing theory has been developed and applied comprehensively.
品牌关系是关系营销理论在品牌层面的运用，是品牌理论研究的新阶段。
Brand relationship is the application of relationship marketing theory in the aspect of brand, and it is the new phase of brand theory study.
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