增强企业竞争力，企业必须树立关系营销观念。
To enhance the capacity of competition, enterprises should foster the idea of relationship marketing.
第二章概括说明了市场营销理论的观念、营销管理及房地产营销的主要特点，论述了房地产营销与一般营销理论的关系。
In the foreword its treatise mainly emphases problems which lie in the development of the real estate and expatiate the definition and function of the ex-marketing.
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