《国际营销战略》是2005年经济管理出版社出版的图书,作者是[英] 史蒂夫·卡特。
...块来说,国际营销环境分析(The International Marketing Environment )、 国际营销战略 ( International Marketing Strategy )、国际营销组合策略(International Marketing Mix )是讲课的重点所在。
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由于跨国市场细分,全球市场的动态变化为国际营销战略标准化提供了多种理解。
Dynamic changes in the global marketplace have increased opportunities for marketing strategy standardization due to the convergence of cross-national market segments.
实施绿色营销是国际营销战略的大趋势,我国企业在这方面应该有一个清醒的认识,并积极付诸行动。
To carry out green marketing is the international marketing strategy big trend, our country enterprise in this respect should have a clear understanding of, and actively into action.
康斯成立于1995年,是一家国际性的专业医药战略、营销咨询和广告策划公司。
Consultech, established in 1995, is a China-based healthcare consulting and marketing communications company.
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