第6章分析了某专用车有限公司对实施大规模定制营销的经验和教训。
Chapter 6 is a case analysis, which shows the experience and lessons of a special vehicle co., LTD when it takes mass customized marketing strategy.
以济钢为案例，运用“五力模型”分析了大规模定制营销模式的优势及劣势。
This paper put Jinan Steel as a case, used the"five forces model"to analyze the advantages and disadvantages of a mass customization marketing model.
大规模定制营销对企业竞争能力的提高及社会资源的合理配置起着积极的推动作用。
It docs good to the improvement of enterprise's competition ability and reasonable allocation of social resources.
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