本文试图通过好孩子集团案例的研究，探索婴童行业建立强势品牌的路径。
The article intends to explore ways of building strong brand solution in baby industry which is facing with new competition through the in-depth analysis of the Goodbaby group case.
文章首先通过分析好孩子集团品牌建设现状，找出好孩子集团品牌建设面临的主要挑战。
The article first gives a brief introduction of the Goodbaby Group and key challenge of brand building.
然后，对好孩子集团的品牌战略进行了分析，包括了产品和服务并重的品牌定位，多品牌战略指导下的品牌延伸两个角度。
The article illustrates detailed brand strategy which covers the product positioning with service as the key element, brand extension under muti-brand strategy.
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