以济钢为案例，运用“五力模型”分析了大规模定制营销模式的优势及劣势。
This paper put Jinan Steel as a case, used the"five forces model"to analyze the advantages and disadvantages of a mass customization marketing model.
在模式部分，阐述了定制营销在服装业实施的各参与方及其任务、业务流程。
In mode segment, the paper expatiates participator and its task, operation flow and competition advantage.
这说明定制营销是具有可行性且有利可图的一种新型的、顺应时代需求的营销模式。
Customized marketing model of home textile was introduced and analyzed in this article, and the concept, trends and principles of its marketing scheme were also discussed.
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